Amazon's Great Indian Festival Sale: Insights and Impact

As the festive season approaches, the air buzzes with excitement and anticipation—especially for avid shoppers eagerly awaiting the Amazon Great Indian Festival Sale This annual event has become a hallmark of the Indian shopping calendar, offering unbeatable deals, exclusive launches, and discounts that can make even the most discerning shopper do a double-take.

This year, the sale kicked off on September 29 – 2024, drawing millions of consumers to their screens, ready to snag the best bargains on everything from electronics to fashion. With the promise of enticing discounts, many were curious: How does Amazon strategically position itself during such a competitive time?