Role of Sentiment Analysis in Elevating Net Promoter Score

With the growing popularity of the Internet and social platforms, what else has grown proportionally are opinions and feedback.

But today, the opinions and feedback are not limited to social platforms as businesses have also recognized their power in building brands. Yes, these play an important role in many ways, including the NPS survey.

This research method of quantifying customer satisfaction and loyalty can be made more deep-diving by adding a technique called sentiment analysis.

So, let's look at how sentiment analysis and NPS are related and how they help businesses better understand their customers by analyzing their emotional text inputs.